Hotel Iso-Syöte and Ruka Safaris Merge to Create One of Finland’s Leading DMC Companies

Julkaistu:

Hotel Iso-Syöte (Jepetron Oy) and Ruka Safaris (Ruka Experiences Oy) have announced today the merging of their operations. This merger creates one of Finland’s most significant Destination Management Company (DMC) businesses, focusing on operations in the Kuusamo and Iso-Syöte regions.

The new company will offer a broad range of high-quality accommodation options and diverse activities, establishing itself as a strong partner for both international and domestic tour operators and collaborators. Its mission is to deliver unforgettable experiences in Northern Finland.

Comment from Juha Kuukasjärvi:
“We are joining forces to invest in the future and to strengthen Finland’s attractiveness in the international travel market. Through this collaboration, we can develop our products, human resources, management, and operational models, while boosting visitor numbers, particularly during the summer season. This enables us to provide even more engaging and longer-term job opportunities.”

Comment from Jari Virtanen, CEO of Stena Line Travel Group Holding AB:
“This merger ensures a strong local presence in the area through local entrepreneurs, enabling the development of our product portfolio. It guarantees access to high-quality products and sufficient capacity in the future, allowing us to focus on our core business—expanding our tour operator activities profitably across Europe.”

Company Information:

  • Jepetron Oy is a family-owned company led by tourism entrepreneur Juha Kuukasjärvi. Its flagship product, Hotel Iso-Syöte, has been recognized multiple times as Finland’s Best Ski Boutique Hotel by the World Ski Awards.
  • Ruka Experiences Oy, whose primary products include Ruka Safaris and Iisakki Village, was previously 100% owned by Stena Line Travel Group Holding AB. This group is part of Europe’s largest ferry operator, Stena Line, which is owned by Dan Sten Olsson and his family, one of Sweden’s most renowned entrepreneurial families. Stena Line Travel Group Holding AB also owns several tour operators across Europe.

Following the merger, the majority owner and chairman of the board of the new company will be Juha Kuukasjärvi.

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